On 9th Feb, 2016, Cybrilla Product Owner, Nitish Gulati, delivered a Mangalwari Gyan session on The Coffee Mug Paradigm – A Lean Product Management Strategy at our talk space in Bengaluru. His talk is slowly gathering audience and he will be a speaker at Discuss Agile’s Conference. The talk throws light on lean product strategies and agile methodologies. He he describes lean product marketing as a combination of agile & lean approaches.Nitish performed the case study to analyse marketing strategies of startups. The Coffee Mug Paradigm can help product lead companies better understand & implement lean product marketing strategies.